Tweak Your Biz – November 28, 2016 – The Internet of Things (IoT) has a reputation for being something that only large companies can capitalize on. However, in reality, the growing realm of connected technology has the power to provide invaluable customer insights to even the smallest businesses.

Imagine that you own a local sporting goods store. Looking at your inventory data, you may know which products are (and aren’t) selling during which seasons, but you’re not gaining any insight into why these trends are occurring. You have no hard data regarding customer behavior and foot traffic, so when it comes to optimizing your store’s layout, you’re left playing a guessing game.

This is where IoT technology can help. Read the full article here.